To put focus on what matters through a mix of hustle and imagination. To expand the parameters of belonging toward those with forgotten ambitions. To create great human experiences that are rooted in common dreams. To lead with intention and thrive with humility. To use the company to build people instead of using people to build the company. To explore the spaces in between ideation and completion. To provoke an active consensus among the community about what must and will be done. To dream a better world and then to build it.